Music Blog Ideas to Help You Build an Audience and Grow Your Online Presence

As Stevie Wonder put it in his classic song “Sir Duke,” “Music is a world within itself / with a language we all understand.”

If music transcends language, then writing about it might seem strange.

Still, there can be a lot of value in creating a music blog.

Whether it’s to promote your band, sell music-related products, or just to share your thoughts on music with the world, a music blog could be the way to do it. 카지노사이트

Music can be a tricky subject to write about, however.

To give you some inspiration for your own music blog, we want to share eight different types of music content that work well for a variety of purposes.

With each type of content, we’ve included an example from our favorite blogs, both well-known and obscure.

What all have in common, however, is that they demonstrate a high quality of content for you to emulate.

What Type of Music Blog Posts Should You Write?
The type of content you choose to create will depend on your reasons for starting a music blog.

If you’re looking to promote your own work, for example, then posting updates about progress on your latest album or a behind-the-scenes look at how you produced your hit song would make sense.

If you sell music products, on the other hand, then posting instrument or gear reviews would be a smart way to go, as would interviews with a prominent musician who uses your products.

That being said, don’t be afraid to get creative.

Just because you’re primarily a music news site, that doesn’t mean you can’t also post behind-the-scenes content if it makes sense to do so.

The key is to understand what your audience wants to read, and that’s something you can only figure out with time and experimentation.

Knowing that, let’s look at 8 music blog post ideas for you to try: 안전한카지노사이트

  1. Music News
    The world of music is dynamic, with a constant stream of new albums, concerts, and product releases.

This makes news a logical type of blog content for some sites.

Most music blogs that post news tend to be focused on that type of content, though you’ll often find that such blogs post interviews and other story-driven articles.

News could also make sense if you review instruments or gear, as your readers will want to know about the release of the latest guitar, drums, or effects pedal.

Types of news blog posts include:

Tour, concert, or other live event announcements
Album or song announcements
New music video announcements
Product release announcements
Notice of the death or retirement of a musician or band
Gossip or personal life information related to musicians (if you’re running a blog with an audience interested in that sort of content)
To see what a quality music news blog post looks like, check out Stereogum’s announcement of two new tracks from Childish Gambino:

8 Music Blog Ideas to Help You Build an Audience and Grow Your Online Presence
This post keeps things short and simple.

It begins with a statement of the news item: There are two new Childish Gambino songs.

The author then gives a bit of info about what the songs sound like, followed by some context about how they think people will receive the songs (note the internal links to other related posts on the site).

Finally, the author notes how the two songs fit into the overall context of Gambino’s music before

8 Music Blog Ideas to Help You Build an Audience

Take note, also, of what this post is not.

It’s not a review of the two songs.

While the author does give a couple sentences about the musical style of the tracks in question, they don’t go into detail or give qualitative judgments.

Rather, they make the announcement and then get straight to what most readers care about: How to listen to the new songs.

  1. Giveaways
    Everyone loves free stuff, even if we know deep down that “free” products still come with some sort of cost.

This is what makes giveaways so effective: Just find an artist or company willing to give away a relevant product or experience, and then partner with them to offer it to your readers.

It’s easier said than done, but it can be a great way to make money through sponsorships, attract new readers to your blog, and build relationships with members of the local music scene. 카지노사이트 추천

Here are some ideas for giveaways:

Free music
Concert tickets
Backstage or VIP concert passes
Gear or instruments
Of course, in most cases there are certain conditions that your readers must meet in order to be eligible for the giveaway.

This could involve sharing a post on social media, joining your email list, or leaving a comment on your blog.

Whatever the condition is, make sure that it furthers your blog and/or business goals in some way.

To see an example of a classic giveaway post, let’s look at a recent contest from LA Music Blog offering the chance to win tickets to see Django Django:

8 Music Blog Ideas to Help You Grow Your Online Presence
The post begins with an overview of who the band in question is, as well as what you can win.

In this case, it’s concert tickets, and the author wastes no time getting to what you need to do to win them:

8 Music Blog Ideas to Help You Build an Audience & Grow Your Online Presence
Whenever you run a contest or giveaway, you must be specific about two things:

What readers need to do to enter and win
What winners receive (and what’s not included)
This post does both.

First, there are the three conditions for entering, all of which work to boost the site’s social media presence.

Second, there’s a clear statement of what winners receive: concert tickets only (no travel or accommodation).

If you don’t include information like this, you could risk some upset readers who misunderstood your contest.

It’s best to err on the side of over-explaining in cases like these.

  1. Tutorials
    Tutorials are a popular type of blog post for a reason: They help people accomplish things they lack the knowledge to do.

If you can write a tutorial explaining how to create a beat, master a particular scale, or record a professional vocal, your readers will keep coming back.

Here are some types of tutorials you can create:

DIY (for example, how to make percussion instruments using household items)
Music production
Recording techniques
Music theory
Instrumental techniques
Pitching your music to labels
For an example of what a tutorial post should be, check out this step-by-step guide to home music mastering from musician and producer Andrew Huang:

Music Blog Ideas to Help You Build an Audience and Grow Your Online Presence
Andrew begins the tutorial with an explanation of the problem that his readers want to solve.

In this case, it’s how to spend less time and effort on the mastering part of producing a track.

This is what he goes on to explain as he details his four-stage mastering process.

Throughout the post, he includes screenshots of his mastering setup:

This is a good example to emulate.

No matter what you’re writing a tutorial about, it’s essential that you use screenshots, video, and other media to illustrate your points.

You never want readers to be unsure about the steps they’re supposed to take.

  1. Behind the Scenes
    Back in the days when vinyl was the main form of recorded music, you could always count on the album sleeve to give you insight into the record’s production process.

It was common to see photos of the band in the studio, as well as notes from the producer.

Even when CDs replaced vinyl, this same tradition lived on in the booklets that would accompany CDs.

When music went digital, so did behind-the-scenes info.

These days it no longer comes with the album.

Instead, behind-the-scenes material is available online, often from a variety of media outlets (some affiliated with the music, some not).

Whether you’re looking to promote your own music or just to inform and entertain your readers, behind-the-scenes posts have a lot of value.

Your fans and readers love to get insight into the creative process, as it helps them feel that they’re a greater part of the music, more than just consumers.

This is especially important for new artists, as it’s a chance to give fans the backstory of who you are and where your music comes from.

Here are some ideas for behind-the-scenes posts:

Photos and video of the recording or composing process
Proofs of the album cover design
Samples of merch
Backstage photos
Photos and video of the manufacture of your instrument, gear, or other products
To see a behind the scenes post in action, check out this “Making Of” post that Genius did for SZA’s “The Weekend”:

Music Blog Ideas to Help You Build an Audience
This post starts with an attention-grabbing heading, and then it proceeds into a brief explanation of the song’s popularity and context.

From there, the author introduces the producer they’ll be interviewing.

Note how this post relies on storytelling, weaving the quotes from the producer into the writing.

There are also links to the artists and songs that the producer cites as influences, allowing the reader to learn more about them if they want.

We should also mention that this post exists alongside a video interview with the song’s producer.

If you can show yourself (or your production team, or any people) on camera, it creates a greater connection than words alone.

  1. Interviews
    We all love to connect with the people behind the music.

In most cases, that’s not practical to do in person.

This is where interviews come in.

They allow you to learn about artists, producers, or even instrument manufacturers, all in a format that can spark new ideas and provide entertainment.

What you talk about in an interview will vary based on the topic of your blog and the person or group that you’re interviewing.

The best interviews are those that strike a balance between allowing the interviewee to speak while still moving the focus back to particular questions when necessary.

Leave a Reply